Infographic Accredited Training and Marketing

Accredited Training and Marketing Success. The 7P's Marketing Mix for Training Providers. The marketing mix helps you frame a meaningful training market strategy.

Accredited Education and Training and Marketing Management Infographic.

Training and Marketing for Accredited Providers

Are you an accredited training provider seeking to maximize your impact in the education sector?

Let 7Sundays Promote Your Training

be accredited marketing for education and training

Training and marketing go hand in hand to promote the value and benefits of accredited education services.

Effective training and marketing strategies can enhance brand awareness and attract prospective learners.

Integrating training and marketing efforts ensures a cohesive approach to reaching and engaging target audiences.

Marketing Tip:

Training and marketing initiatives should align with organizational goals and learner needs for maximum impact.

1. Expertise in Education Dynamics:

We possess in-depth knowledge of the ever-evolving dynamics within the education sector.

You can learn to understand the nuances of curriculum development, assessment methodologies, and learner engagement strategies, ensuring that your training services align seamlessly with industry standards and learner needs.

2. Insights into Economic Trends:

Our economics experts offer valuable insights into economic trends and market demands.

By leveraging their expertise, you can identify emerging opportunities, target niche markets, and optimize your pricing strategies to maximize profitability while remaining competitive in the market.

3. Strategic Marketing Approaches:

An education and economics expert can develop strategic marketing approaches that resonate with your target audience.

From crafting compelling messaging to identifying the most effective channels for reaching prospective learners, this combined expertise ensures that your marketing efforts yield tangible results.

4. Data-Driven Decision Making:

With education and economics experts at the helm of your marketing strategies, you can rely on data-driven decision-making processes.

By analyzing market trends, learner demographics, and competitor insights, they help you make informed decisions that drive growth and success for your accredited training services.

rpl and other policies for accreditation consultation

5. Continuous Improvement:

Evaluating the effectiveness of training and marketing efforts allows for continuous improvement and optimization.

We emphasize the importance of continuous improvement in training and marketing strategies.

Through ongoing evaluation and refinement, we ensure that your offerings remain relevant, impactful, and responsive to the evolving needs of learners and the market.

At 7Sundays, we recognize the critical role of education and economics skills in promoting accredited providers’ training services.

Our tailored solutions integrate their expertise to deliver comprehensive, results-driven strategies that elevate your presence in the education sector.

Partner with us today and unlock the full potential of your accredited training services.

The 7P’s Marketing Mix for Training Providers

Training and marketing campaigns should emphasize the unique features and advantages of educational programs.

The marketing mix is a conceptual framework identifying the key decision-making managers follow when structuring marketing strategies.

This framework can be used to develop both long-term strategies and short-term tactical programmes for attracting new markets to your training.

The marketing mix helps you frame a meaningful training market strategy.

The Marketing Mix P’s:

Applying the 7P’s marketing mix to education and training

marketing mix for education training and marketing

The Four Marketing P’s

In the 1960s the following four P’s were:

  • Product – The Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get.
  • Place – The product should be available from where your target consumer finds it easiest to shop.
  • Price – The Product should represent good value for money.
  • Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organisation. These tools should be used to put across the organisation’s message to the correct audiences  in the manner they would most like to hear.

During the 1970s, the following 3Ps were added:

  • People – The right people are essential because they are as much a part of your business offering as the products/services provided.
  • Processes –How the service is delivered is part of what the consumer is paying for.
  • Physical Evidence – Almost all services include some physical elements. For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material.

An 8th P has been suggested:

  • Productivity & Quality – This P asks “is what you’re offering your customer a good deal?” What are the benefits passed on to your clients?

Read Why does a QMS include Marketing?

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