Vulnerable Markets Workshop: THE YOUTH AND UNEMPLOYED

Plan for success and inclusion of vulnerable markets in development interventions.

With more research into the nature of vulnerability, this topic should be on everybody’s radar, from government to business to development organisation. How we address issues of vulnerability in intervention design can help us achieve sustainable development goals.


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Key questions:

  1. How accessible is the organisation to vulnerable markets and stakeholders?
  2. How connected is the organisation to industry, governance and supportive networks?
  3. Do outputs match organisational goals? 

This workshop, intended for a broad human and economic development community, facilitates the following discussions:

The context of ‘vulnerable’ markets and development

  • Pro-poor policy and increasing participation and effectiveness of interventions (training,  entrepreneur etc)
  • Poverty and production – market outcomes and expectations
  • NEETs – people not in employment nor education and training

…the state of NEETs in a country implies a stagnation or decline in human capital, which is particularly worrying if it affects low-educated youth with little or no work experience. (OECD 2015)

Factors impacting interventions addressing the youth and unemployed

  • Strategies to enhance beneficiary (e.g. youth) and stakeholder (e.g. business) accessibility: marketing conventions, business practices.
  • Education, Training & Development intervention value chains

Evidence-based social interventions that could counter past and continuing patterns of social and economic exclusion that underlie youth unemployment are, however, sorely needed. (Siyakha Report, 2016)

What are the existing entry barriers to stakeholders and beneficiaries?

Intervention trends, ETD role, and value chain analysis.

Strategies for inclusion of vulnerable beneficiaries

Approximately 15 million persons aged 15-64 years were NEET in South Africa in 2016. This figure translates to 40.3% of the number of the 15-64 year olds who are NEET. The number of NEETs fluctuated between 2013 and 2016. The NEETs grew by almost 700 000 persons from about 14.1 million persons in 2013 to 14.8
million persons in 2016. (DHET)

Organisations working with vulnerable groups, such as the youth and unemployed, can embark on a series of  strengthening exercises to:

  • assess value chain properties and opportunities

  • increase participation, decrease attrition

  • reduce barriers to success through improved policy and process

  • address market engagement and stakeholder participation through marketing strategies

  • align to government policy and strategy

Spotlight on people, policy and process

For the benefit of a robust ETD community, we’ll specifically touch on

  1. Learner management strategies
  2. Marketing and stakeholder engagement
  3. ”Quality management and the ‘monitoring and evaluation’ cycle
  4. The value of customising training content 


Sign up for a 2 hour workshop in Johannesburg or book your bespoke team event.

Scheduled for Johannesburg: 20 August 2018 /  2 hours / R850

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Payments to:

Leonie Hall
Capitec Bank Account: 1262845740
Branch Code: 470010

Please use ‘Workshop’ as the payment reference.

Leonie Hall is a development economist, social activist and seasoned leader with over 25 years of operation and project management experience in the education, social change and youth development sectors.  A former high school teacher and an HRD specialist with a proven track record of working with government agencies, civil society organisations, communities and grassroots movements, she can provide unique insights for capacitating youth and unemployed markets.

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