Follow this Training Accreditation Strategy for best results. Are you a training organization pursuing QCTO and SETA accreditation? Here’s an outline for a competitive SETA accreditation strategy. Learn to distinguish between a weak accreditation outcome and an empowered one. Avoid the risk of becoming accredited for something with little market traction or operating in a highly competitive niche only to become invisible.
The Perfect SETA Training Accreditation Strategy
The QCTO Role in SETA Training Accreditation
I help You Get Training Accreditation Fast
It’s important to note that SETA accreditation journey begins with the Quality Council for Trades and Occupations. This route emphasizes the connection between SETA accreditation and industry skilling. The QCTO, in collaboration with all the SETAs, promote occupational education and training. This means that they are behind industry upskilling and job training.
If you want to secure a viable business opportunity in training and development then you must understand market economics first.
5 Features of a Competitive QCTO and SETA Accreditation Strategy
Training Accreditation Gives Status
Not all training companies that become accredited, can enjoy success. Some operate on a barebones budget, often with only one or two qualifications to offer the market. This means they can’t compete effectively for learners. As a result, many depend on corporate training contracts, particularly for learnership deals.
Now let’s help you shape a winning training accreditation strategy for the QCTO and relevant SETA.
Training Accreditation Consulting Services: Contact Leonie
1. Align Business Training Strategy With QCTO and SETA Target Markets
SETAs have a vested interest in the following markets:
- High school leavers market.
- 25-54 year old market.
- Business and industry training market.
- A vocational and lifelong learning market.
2. Scarce Skills
Many industries complain of skills shortages and voice concern over a lack of technical skills and expertise. Emerging and existing training organizations can identify business opportunities by linking their services to meeting scarce skill areas. It’s also important to know what areas have been identified for PIVOTAL Training Funding.
3. Select Registered Qualifications or Skills Programs
Don’t Select Individual Unit Standards or Part-Qualifications
It’s advisable to select more than one qualification to be accredited for. This allows you to maximise market advantage. Identify groups of qualifications e.g business administration NQF levels 3, 4 and 5 and pursue accreditation for all 3. Then you can career path learners and provide greater scope for returning clients who adore your services.
I’m not even sure if SETAs are allowed to accept unit standard accreditation applications anymore. These accreditations are only suitable for closed-market training. Closed market training is a term I use to describe a training program that is not meant to be accessed on the open market. For example, training associated with a particular software company may only be intended for those who purchase their licensed software.
If your intention is to compete for learners in the open market, then you need a more complex service offering.
4. Survey Your Competition
Identify existing training providers in your sector. Are they offering the same or similar qualifications? Consider how you can differentiate yourself in order to compete in the same and similar target markets.
Qualifications, unit standards, etc contain lists of training providers. Most information is years out of date, possibly a decade plus! So don’t assume the list is complete and stop your competitive research there!
Google the qualifications you want to be accredited for. All the market leaders will feature prominently, just as you will need to. Then identify typical qualification branding features. Many organisations purchase content from the same content developers which means their course structures and titling are often identical. See what you can do differently!
Although accredited providers are eligible to apply and compete for funding, it’s never a good idea to set up a business dependent on funding to deliver. An accredited entity requires a sustainable business model. Applicants must thus seriously consider finance for their venture in the same way any other business would.
There really is NO reason why the SETA should entrust limited funds to new providers. New providers can be high risk as they are inexperienced and still need to build an understanding of due diligence in a formal education environment. If you can demonstrate this understanding then you could enter the market competitively. Those newbies savvy enough to establish themselves correctly and target the right markets with relevant qualifications can access SETA support.
Online SETA Accreditation Strategy Coaching
Easy and accommodating, this service is for those who have tough days and insufficient hours.
6 accreditation coaching hours can be reserved during or after work, Mondays – Saturdays and wherever you are!