How Accreditation and Market Traction Works. Organizations already accredited may be concerned if accreditation isn’t showing them a return on investment.
Is Accreditation Worth It?
Are you experiencing a slump? Are you not growing or have never been able to achieve market traction?
Accreditation signals trust in the market. What do you do to win the market over?
Does Accreditation Increase your Competitiveness?
Organizations operating in the accredited education and training space are looking to increase their competitive advantages.
Many apply for an extension of scope to offer more qualifications or additional electives.
They increase their chances of success if the qualifications they wish to offer are selected based on current and measurable potential market traction as opposed to hopeful assumptions.
Qualifications can each be marketed differently in order to reach as many relevant and diverse market segments as possible. Nuances can add value, for example, some qualifications can be more relevant to the unemployed than the employed, and organizations must understand how to use these variables to their advantage.
Will you keep attracting business?
A qualification connects to a market. Connecting a qualification to specific, reachable markets is essential for a new organization.
Organisations often ask, ‘why is marketing included in the Quality Management System?’
There’s value in placing learners at the core of business policy and strategy.
Once your graduates are certified, track their career progress to determine if your service equipped them with the skills, knowledge, attitude, and values required to secure a livelihood or career promotion, etc. Check if you met their needs.
Being Competitive means more than Meeting Legislated Accreditation Criteria
Meeting legislated delivery standards is not a high enough bar to set for your organization. Ultimately you must be competitive. Some organizations diversify, some specialize and others decentralize in order to compete more effectively.
Learners are a massive market, and as a result of the diversity and our economic goals, there are a few channels to explore. For example the Department of Labour registers unemployed youth, NGOs, and commercial organizations that can provide specialised candidate lists.
Understanding who your markets are, why they exist, how to get to them, and more importantly, how to draw them to you can be the difference between success and failure.
What You Can Do About Market Traction: Make Accreditation Work for You
Book a meeting with Leonie who will analyse your market of choice and highlight competitive opportunities. Together you will discuss the current context, environmental shifts and expansion opportunities.