Connecting a qualification selection to specific, reachable markets is essential for a new organisation. Organisations already accredited may be concerned if accreditation isn’t showing them a return on investment.
Is Accreditation Worth It?
A qualification connects to a market. Are you experiencing a slump, you’re not growing or have never been able to achieve market traction?
Accreditation signals trust to the market. What do you do to win the market over?
Are you competing?
Organisations operating in the accredited education and training space are looking at increasing their competitive advantages.
Many apply for an extension of scope to offer more qualifications or additional electives.
They increase their chances of success if the qualifications they wish to offer are selected based on current and measurable potential market traction as opposed to hopeful assumptions.
Qualifications can each be marketed differently in order to reach as many relevant and diverse market segments as possible. Nuances can add value, for example, some qualifications can be more relevant to the unemployed than the employed, organisations must understand how to use these variables to their advantage.
Will you keep attracting business?
Organisations often ask, ‘why is marketing included in the Quality Management System?’
There’s value in placing learners at the core of business policy and strategy.
Once your graduates are certified, track their career progress to determine if your service equipped them with the skills, knowledge, attitude and values required to secure a livelihood or career promotion etc. Check if you met their needs.
Meeting legislated delivery standards is not a high enough bar to set for your organisation. Ultimately you must be competitive. Some organisations diversify, some specialise and others decentralise in order to compete more effectively.
Learners are a massive market, as a result of the diversity and our economic goals, there are a few channels to explore. For example the Department of Labour registers unemployed youth, NGOs and commercial organisations can provide specialised candidate lists.