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The Perfect SETA Accreditation Strategy

Are you a training organisation pursuing SETA accreditation?

Here’s an outline of key information ensuring your accreditation will yield viable results. Measure the value of becoming accredited for something with little market traction or the risk of operating in a highly competitive niche.

SETA Strategy Features

1. Aligned Target Markets

SETAs have a vested interest in the following markets:

  1. High school leavers market.
  2. 25-54 year old market.
  3. Business and industry training market.
  4. A vocational and lifelong learning market.

2. Scarce Skills

Many industries complain of skills shortages and voice concern over a lack of technical skills and expertise. Emerging and existing training organisations can identify business opportunities by linking their services to meeting scarce skill areas.

3. Select Registered Qualifications or Skills Programs

You must select qualifications, skills programs or unit standards that are registered on the National Qualifications Framework.

It’s advisable to select more than one qualification / component to be accredited for and maximise market advantage. Identify groups of qualifications e.g business administration NQF levels 3, 4 and 5 and pursue accreditation for all 3 so you can career path learners and provide greater scope for returning clients who adore your services.

4. Survey Your Competition

Identify existing training providers in your sector who are offering the same or similar qualifications.  Consider how you must differentiate yourself in order to compete in similar target markets.

Qualifications, unit standards etc contain lists of training providers. Most information is years out of date, possibly a decade plus! So don’t assume the list is complete and stop your competitive research there!

Google the qualifications you want to be accredited for as the market leaders will feature prominently – as you will need to. Identify typical qualification branding features, many organisations purchase content from the same providers which means their course structures and titling is often virtually the same. See what you can do differently.

5. Funding

Although accredited providers are legible to apply and compete for funding, it’s never a good idea to set up a business dependent on funding to deliver.  An accredited entity requires a sustainable business model. Applicants must thus seriously consider finance for their venture in the same way any other businesses would.

There really is NO reason why the SETA should entrust limited funds to new providers. New providers can be high risk as they are inexperienced and still need to build an understanding of due diligence in a formal education environment. If you can demonstrate this understanding then you could enter the market competitively. Those newbies savvy enough to establish themselves correctly and target the right markets with relevant qualifications can access SETA support.


Online Accreditation Coaching

Easy and accommodating, this service is for those who have tough days and insufficient hours.

6 accreditation coaching hours can be reserved during or after work, Mondays – Saturdays and wherever you are!

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