Creativity

Innovation

Originality

Compete

 

7sundays

Support for competitive ethical organisations so the public and industry can thrive.

Leonie Hall

Economic innovation and expansion of education and training markets.

Finding solutions to vulnerable groups and in strengthening market inclusion.

Attend a Workshop about Pro-poor Policy and Vulnerable Markets

Trends, characteristics and challenges embedded in youth and unemployed markets.

Employers, skills development providers and marketing teams are among those who can benefit.  Many market failures exist, for example youth complain about inaccessible opportunity, while employers and training providers struggle to reach vulnerable beneficiary markets. These problems can be solved if there’s a synthesis of economics, marketing and education policy frameworks.

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Attending the Vulnerable Markets Workshop in Johannesburg

Who should attend this workshop about trends, characteristics and challenges embedded in the youth and unemployed markets?

Employers, skills development providers and marketing teams are among those who will benefit!  Many market dysfunctions exist, for example youth complain about inaccessible opportunity, while employers and training providers struggle to connect with viable beneficiary markets. Dysfunctions can be solved if there’s a synthesis of economics, marketing and education policy frameworks.

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Strategic Accreditation, Market Awareness and Business Growth

Education and training accreditation is much more than a compilation of documents satisfying regulatory procedures.

Appointing a consultant to ‘get you accredited’ can have dire consequences for your business. My question to clients is simple:

If you don’t understand how to set up the documentation for successful accreditation, how will you meet required standards (embedded in the documentation) once operational?

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#QCTO non viable #accreditation

The QCTO has been erupting for a while and we’ve all been wondering where the flow will go. 

You think your problem is the accreditation application till you’re accredited and not making money!

My clients are often accredited entities unable to SELL what they became accredited for.

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SETA and QCTO Accreditation, Systems and Markets Markets Markets

Organisations operating in the accredited education and training space are looking at increasing their competitive advantages.

Many apply for an extension of scope to offer more qualifications or additional electives. They increase their chances of success if the qualifications they wish to offer are selected based on current and measurable potential market traction as opposed to hopeful assumptions.

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Promoting Accredited Training

28.6 Million internet users in South Africa, but how many find you? Many training organisations compete in the same qualification market using the same SAQA extracted content for marketing purposes. Sorry folks, qualifications and unit standard information was never intended for marketing! 

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2020 Vision for SETAs but what improves?

It was clear that a seamless transition from SETA to QCTO would be miraculous. Hopefully, the SETAs and the QCTO will use the time to improve their policies around stakeholder engagement so that target markets can indeed become beneficiaries.

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Accredited but no new business?

Market Strategy Builds Business

Once accredited, shift market perceptions in your favour.

Redefine your marketing strategy to profoundly communicate value and competitive edge.

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Market Accredited Education and Training Like A Ninja

The 7P’s Marketing Mix for Training Providers

The marketing mix helps you frame a meaningful training market strategy.

The marketing mix is a conceptual framework identifying the key decision making managers follow when structuring marketing strategies. The tools can be used to develop both long-term strategies and short-term tactical programmes for attracting new markets to your training.

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