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Two Vulnerable Markets Topics

From NEETs to Equity. Questions about development impacts and integrity abound. Where government and industry is unable or unwilling to provide data, empirical studies can provide a wealth of insight to organisations. If you don't have time to dig through libraries, sign up for a workshop with an information addict! Leonie Hall is a development…
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10 NEET market composition facts

NEETs are people not in employment, nor in education and training. The statistics describing the NEET market composition can assist organisations with improving their strategies. NEET Market Facts 40.3%  about 15 million persons aged 15-64 years were NEET in South Africa in 2016 NEET rates are significantly higher for women than men across all the age…
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Pro-poor Policy Vulnerable Markets Workshop

Trends, characteristics and challenges embedded in youth and unemployed markets. The Pro-poor Policy workshop addresses issues faced by employers, skills development providers and marketing teams who must attract youth to development interventions.  Many market failures exist, for example youth complain about inaccessible opportunity, while stakeholders often struggle to reach vulnerable beneficiary markets. With reference to…
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28.6 Million internet users in South Africa, but how many find you?

Internet ranking and low cost competitive strategies has become big business. With over 15 million social media users in South Africa, how can education, training and development organisations compete and curate content to channel them? If Content is King and Creativity is Queen What's happening in your kingdom?! More than 40% of South African’s use…
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UNIQUE PROMOTIONAL MATERIAL SELLING YOUR #TRAINING

Are your training sales slow? Is your competition crushing you? Place your order for tailored promotional website content now! Content development for promotions is purposeful, strategic action attracting new markets, retaining clients and competing for market position. Ready to start? Look No Further You can have content within hours! A firm belief in education and…
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Attending the Vulnerable Markets Workshop

Who should attend this workshop about trends, characteristics and challenges embedded in the youth and unemployed markets? Employers, skills development providers and marketing teams are among those who will benefit!  Many market dysfunctions exist, for example youth complain about inaccessible opportunity, while employers and training providers struggle to connect with viable beneficiary markets. Dysfunctions can…
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Looking for a competitive skills development market strategy?

People, Policy, Productivity and Profit Occupational training organisations must connect all 4 P's into their market strategy if they wish to remain relevant. SETA, QCTO or CHE Accredited but no new business? Does your organisation satisfy skills development for building firms of the future? It's time to redefine ETD market strategy to profoundly communicate value…
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Strategic Accreditation, Market Awareness and Business Growth

Education and training accreditation is much more than a compilation of documents satisfying regulatory procedures. Appointing a consultant to 'get you accredited' can have dire consequences for your business.  If you don't understand how to set up the documentation for successful accreditation, how will you meet required standards (embedded in the documentation) once operational? Consider…
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#QCTO non viable #accreditation

The QCTO has been erupting for a while and we've all been wondering where the flow will go.  You think your problem is the accreditation application till you're accredited and not making money! My clients are often accredited entities unable to SELL what they became accredited for. As a strategist and expert in education and…
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SETA and QCTO Accreditation, Systems and Markets

Connecting a qualification selection to specific, reachable markets is essential for a new organisation. Organisations already accredited may be concerned if accreditation isn't showing them a return on investment. Is Accreditation Worth It? A qualification connects to a market. Are you experiencing a slump, you're not growing or have never been able to achieve market…
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Promoting Accredited Training

Internet ranking and low cost competitive strategies has become big business. With over 15 million social media users in South Africa, how can education, training and development organisations compete and curate content to channel them? Attracting or Boring Markets? Since starting a blog about education, training and economic development issues in 2010, I've learnt extensively…
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FAQ How to be market competitive if we’re only accredited for one qualification?

Accredited training organisations are increasingly facing new competitors who challenge their market dominance. Most clients are ones with long histories and successful trajectories that suddenly stopped paying off. Rethinking Qualification Accreditation Okay, to be honest, one qualification is not smart if you've been around for a bit. However, even if you are only accredited for…
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Business People Think in the Future: Reskilling and Upskilling Workers

Education, training and development organisations navigate paths across new terrain and lead markets into the future. This future changes at different speeds, with technology changing behavior and jobs.  As skills, jobs and qualifications become redundant, how we shape access to resources and nurture lifelong learning for the workforce becomes more complex and critical. Market Pressures Require…
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Poverty, high school drop-outs and accredited training

Education and training organisations are uniquely placed to address market shifts, opportunities and align with government policy to try alleviate poverty conditions. When doing this, many interventions can be funded by government or business. RSVP for the Vulnerable Markets Workshop: The Youth and Unemployed If your business intends becoming Quality Council accredited (e.g. QCTO or…
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Training Market Strategy and TVET Competition

Colleges, provinces and population dynamics. Which province has the least or most colleges and does it matter? What can we learn about market opportunities when data shapes the story? Gaps for youth and unemployed development? Compelling factors shaping why, how and who for education and training organisations.  COLLEGES, PROVINCES AND POPULATION DYNAMICS The table below…
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Education and Training. Business and Poverty.

Poverty increases as economic growth declines. Education and training organisations are uniquely placed to address market opportunities and align with government policy. UNDERSTANDING POVERTY MARKETS Who are most affected by poverty? Stats SA  reported that the following South Africans are most likely to struggle in poverty: children aged 17 years and younger black Africans females…
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Download The NQF Impact Study

 A smorgasbord of statistics spanning an entire decade is available for Education and Training. The NQF Impact Study 2002 - 2012 SAQA released an NQF impact evaluation report. We can mail it right to your inbox and save you some bother. :) SAQA took frikkin long to produce this! Let's hope they can consistently provide…
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Action Time for Training Videos

Promote your Training Brand Feature Learning Content More organisations are embracing video technology as a compelling teaching medium. Make videos available to facilitators, trainers and teachers to position your organisation as a leader in the field. Time to create your own contextualised content for  competitive positioning? From producing one polished video or a series of…
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Make Training Videos for NQF Qualifications

FREE video concept for an NQFL4 Qualification Topics listed below are used in typical learner induction programmes. These videos can be used to inform learners, training stakeholders and clients. Video One Purpose of the qualification Career paths for graduates Qualification structure: Fundamental component Core Specialisation (electives) Pose a provocative question Video Two Introduce outcomes based…
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Designing a Competitive Education and Training Business Strategy

This visual shows three popular business tools for analysing business environments for a competitive strategy. Are you applying for accreditation with a quality council or SETA? Use this information to create evidence of strategy and business planning. Business Strategy for Education and Training Providers Here are three favourite strategic tools I use when assisting organisations to…
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Market Analysis Outline for QCTO Accreditation

The deadline for QCTO accreditation is 2020. Here's how to set your sights on a sustainable vision. Take these steps to build your business and accreditation strategy. From People to Profit If you are planning to become QCTO accredited, you must understand the legislative environment in order to be compliant, the economic features of your…
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2020 Vision for SETAs but what improves?

It was clear that a seamless transition from SETA to QCTO would be miraculous. Hopefully, the SETAs and the QCTO will use the time to improve their policies around stakeholder engagement so that target markets can indeed become beneficiaries. Business, NGOs, Unions and SMMEs need to step up and participate in addressing how to improve and redesign…
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Accredited but no new business?

Market Strategy Builds Business Once accredited, shift market perceptions in your favour. Redefine your marketing strategy to profoundly communicate value and competitive edge. Looking for a creative education market strategy? Let's get it right: Evaluate your website - how easy is it for your market to find the information that will result in a sale?…
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Link QCTO accreditation and your Market Development Strategy Seminar

Book QCTO seminars in Cape Town, Johannesburg and Durban Bespoke Seminars If your organisation prefers to address strategic issues in a competitive manner, specific to their business environment -  book a bespoke solution.  Seminar topics can be tailored and delivered at your premises. Accreditation deadline with the Quality Council for Trade and Occupations by 2020 Register…
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Market Accredited Education and Training Like A Ninja

The 7P's Marketing Mix for Training Providers The marketing mix helps you frame a meaningful training market strategy. The marketing mix is a conceptual framework identifying the key decision making managers follow when structuring marketing strategies. The tools can be used to develop both long-term strategies and short-term tactical programmes for attracting new markets to…
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