Employers, skills development providers and marketing teams are among those who can benefit. Many market failures exist, for example youth complain about inaccessible opportunity, while employers and training providers struggle to reach vulnerable beneficiary markets. These problems can be solved if there’s a synthesis of economics, marketing and education policy frameworks.
Internet ranking and low cost competitive strategies has become big business. With over 15 million social media users in South Africa, how can education, training and development organisations compete and curate content to channel them?
Are your training sales slow? Is your competition crushing you?
Place your order for tailored promotional website content now! Content development for promotions is purposeful, strategic action attracting new markets, retaining clients and competing for market position. Ready to start?
Employers, skills development providers and marketing teams are among those who will benefit! Many market dysfunctions exist, for example youth complain about inaccessible opportunity, while employers and training providers struggle to connect with viable beneficiary markets. Dysfunctions can be solved if there’s a synthesis of economics, marketing and education policy frameworks.
Occupational training organisations must connect all 4 P’s into their market strategy if they wish to remain relevant.
If you don’t understand how to set up the documentation for successful accreditation, how will you meet required standards (embedded in the documentation) once operational?
The QCTO has been erupting for a while and we’ve all been wondering where the flow will go.
My clients are often accredited entities unable to SELL what they became accredited for.
Organisations operating in the accredited education and training space are looking at increasing their competitive advantages.
Many apply for an extension of scope to offer more qualifications or additional electives. They increase their chances of success if the qualifications they wish to offer are selected based on current and measurable potential market traction as opposed to hopeful assumptions.
28.6 Million internet users in South Africa, but how many find you? Many training organisations compete in the same qualification market using the same SAQA extracted content for marketing purposes. Sorry folks, qualifications and unit standard information was never intended for marketing!
Accredited training organisations are increasingly facing new competitors who challenge their market dominance. Most clients are ones with long histories and successful trajectories that suddenly stopped paying off.
Education, training and development organisations navigate paths across new terrain and lead markets into the future. This future changes at different speeds, with technology changing behavior and jobs.
Colleges, provinces and population dynamics.
A smorgasbord of statistics spanning an entire decade is available for Education and Training.
If you have a product, a brand and a viable market proposition, compete using video content and promote your business.
This visual shows three popular business tools for analysing business environments for a competitive strategy.
Are you applying for accreditation with a quality council or SETA? Use this information to create evidence of strategy and business planning.
The deadline for QCTO accreditation is 2020. Here’s how to set your sights on a sustainable vision. Take these steps to build your business and accreditation strategy.
It was clear that a seamless transition from SETA to QCTO would be miraculous. Hopefully, the SETAs and the QCTO will use the time to improve their policies around stakeholder engagement so that target markets can indeed become beneficiaries.
Redefine your marketing strategy to profoundly communicate value and competitive edge.
The marketing mix helps you frame a meaningful training market strategy.
The marketing mix is a conceptual framework identifying the key decision making managers follow when structuring marketing strategies. The tools can be used to develop both long-term strategies and short-term tactical programmes for attracting new markets to your training.