Creativity

Innovation

Originality

Compete

 

7sundays

Support for competitive ethical organisations so the public and industry can thrive.

Thanks for visiting!

She is a high-caliber strategist with excellent project management skills and a fantastic ability to 'turn any lemon into a delicious lemonade'. She has a great talent in managing economic development initiatives and I find her conduct and performance to be of the highest quality.

Shelly Korn, Director, Staffwise

Leonie is a dedicated and extremely passionate person, able to strategize and present creative ideas and communicate the benefits. She successfully developed a division of Learning for our company resulting in increased revenue. During her tenure, we saw an increase in profits.

Moira Smith, Business Development Manager

Is your business tapping into the Youth Market?

Diversified development interventions need to address the youth market and it’s myriad problems. Do you know where the youth come from and how they feed into the labour market, looking for employment or education?

Are they looking for you?

From Child to Youth

Many South African children live in households where only a mother is present.

  • In 2011, over four in every ten (41,9%) of black African children were in this situation, compared to only 9,9% of Indian/Asian children. 27,2% Black children were also in households where neither parent was present.
  • The percentage of children living with both parents was highest among Indian/Asian children (83,0%), and lowest among black African children (27,2%).

Learnerships, apprenticeships and internships appear to be dominated by black youth, many of whom  come from family contexts that cannot afford to financially support career endeavors.

Youth often comment on my blog, Keep Climbing, complaining about the difficulty of surviving and meeting professional rigours on stipends under R3000 per month.

Most learners who complain are actually paid R1500, they feel stripped of dignity in a draconian judgmental system that fails to listen.

TWO WAYS YOUR BUSINESS CAN DRIVE INNOVATION

  1. Use data to inform the shape of products and services.

There’s great market data around, just not in all the places you might expect to need to look. As a consultant I provide clients with market insights they may not know or have not previously considered.

The Siyaka Report (2016) cites Spaull (2015)

…despite significant investments into the education system, learners from Quintile 1-3 schools (still largely catering for African learners) continue to achieve at far lower rates than their Quintile 5 counterparts (where White learners are more represented). His research clearly demonstrates how learners from the lower quintiles consistently exit the education system and fall either into unemployment or are only able to access low paying, low skilled jobs. In contrast their Quintile 5 counterparts exit the schooling system and transition quite smoothly into higher or further education and onto jobs; often jobs that have a clear pathway to professional and/or managerial positions (Spaull, 2015).

This suggests an opportunity to partner with schools if you are accredited to deliver NQFL 2, 3 and 4 qualifications.

2. Find data to determine market opportunities and competitive advantages

NEETs are young people who are Neither in Employment, nor Education or Training.

The largest group of NEETs are 21 – 25-year-olds, coming in at a massive 51%. 

There are nearly 10.2 million young people between the ages of 15 and 24 years:

33% are NEET = 3 366 000 (3 million 3 hundred sixty-six thousand)


Need to know more about youth market opportunities?

Book a 20 minute Wednesday online consultation for R250 or an hour session for R700. (both done online)

Offline appointments are billed at R 2 500 p/hr

Don't stagnate, INNOVATE!

Understanding economic issues and specific business contexts allows us to identify viable and aggressive growth paths.
Drop a note below if you need assistance!


References

SIYAKHA YOUTH ASSETS Youth assets for employability: An evaluation of youth employability interventions

Gender statistics in South Africa, 2011


Strategies for Competitive Training Organisations

How the National Youth Policy can positively impact Training and Development

Market Strategy and TVET Competition

Managing 18.2 Learnerships and Apprenticeships

Market Accredited Education and Training Like A Ninja

Youth, Vulnerability and their Power Vote

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