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Support for competitive ethical organisations so the public and industry can thrive.

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ACCREDITATION

Building Blocks Workshop
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EQUITY POLICY

Workshop
RSVP

NEETs: YOUTH & UNEMPLOYED

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She is a high-caliber strategist with excellent project management skills and a fantastic ability to 'turn any lemon into a delicious lemonade'. She has a great talent in managing economic development initiatives and I find her conduct and performance to be of the highest quality.

Shelly Korn, Director, Staffwise

Leonie is a dedicated and extremely passionate person, able to strategize and present creative ideas and communicate the benefits. She successfully developed a division of Learning for our company resulting in increased revenue. During her tenure, we saw an increase in profits.

Moira Smith, Business Development Manager

Market Accredited Education and Training Like A Ninja

The 7P’s Marketing Mix for Training Providers

The marketing mix helps you frame a meaningful training market strategy.

The marketing mix is a conceptual framework identifying the key decision making managers follow when structuring marketing strategies. The tools can be used to develop both long-term strategies and short-term tactical programmes for attracting new markets to your training.


RSVP for the Vulnerable Markets Workshop: The Youth and Unemployed


The Marketing Mix P’s:

In the 1960s the following four P’s were:

  • Product – The Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get.
  • Place – The product should be available from where your target consumer finds it easiest to shop.
  • Price – The Product should represent good value for money.
  • Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organisation. These tools should be used to put across the organisation’s message to the correct audiences  in the manner they would most like to hear.

During the 1970s, the following 3Ps were added:

  • People – The right people are essential because they are as much a part of your business offering as the products/services provided.
  • Processes –How the service is delivered is part of what the consumer is paying for.
  • Physical Evidence – Almost all services include some physical elements. For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material.

An 8th P has been suggested:

  • Productivity & Quality – This P asks “is what you’re offering your customer a good deal?” What are the benefits passed on to your clients?

Applying the 7P’s marketing mix to education and training

marketing-mix-leonie-hall-7sundays

Don't stagnate, INNOVATE!

Understanding economic issues and specific business contexts allows us to identify viable and aggressive growth paths.
Drop a note below if you need assistance!

Designing a Competitive Education and Training Business Strategy

Why does a QMS include Marketing?

More About Quality Management

Legislation’s 8-Core Criteria for minimum E&T Accreditation

30 Policies and Procedures for your CHE, SETA or QCTO accreditation

12 Questions for designing Training Quality Management Systems

Setting up your Quality Management System for SETA, CHE or QCTO accreditation 

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Testimonial

Ernest Hlogwane

Thanks Leonie Hall for the wonderful workshop that really assisted me with all the basics of accreditation with SETAs as service provider, Assessor, Facilitator and/or Moderator. I have acquired much information that gave me so many resources needed in the skills training and development industry.

-Ernest Hlogwane
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