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Content Marketing Workshops for Accredited Education and Training

It’s reported that South African Social Media users have increased by 15%, has your content marketing done the same?

We’re not growing!

We can’t sell our products!

The closer your market contact points, the easier it is to promote your services or products to them.  Established engagement means you can use both formal and informal persuasive tactics.

For market expansion to occur, your strategies must be adapted to broader and / or niche markets.

Bring them Home! An Onsite Team Marketing Workshop to Identify and Plan Relevant Content

The purpose of this session is to strengthen organisational ability to compete, increasing visibility and accessibility by curating relevant social media promotional content.

With over 15 million users in South Africa alone, it’s clear that Social Media offers our population many benefits. Whether it be entertainment, news, education, customer service, or even networking, Social Media is readily used at least once a day by over 40% of South African’s, predominantly through mobile
phones. (QWERTY: 2017)

Attracting Markets: Practical Planning

Identifying the right content, for the right people, during the different stages of making a buying decision.

In a three hour ideation session with key stakeholders, we define and build the profiles of the ‘personas’ your business targets.

We identify campaigns relevant to these personas, to target them when they are:

  • ready to buy (bottom of funnel)
  • when they are showing buying intent (middle of funnel) and
  • campaigns that attract and engage them (top of funnel).


Workshops occur at your premises and may entail an additional fee to cover cost and time related to transport.

3 Hour workshop within the Johannesburg region: R4 500

Let me know which dates and times you’d like to reserve in the message section of the form below.


A development economist, social activist and seasoned leader with over 25 years of operation and project management experience in the education, social change and youth development sectors, Leonie offers unique market insights and competitive strategies.  In addition, she is a former High school teacher and HRD specialist with a proven track record of working with government agencies, civil society organisations, communities and grassroots movements. 


Vulnerable Markets Workshop: THE YOUTH AND UNEMPLOYED

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