A development economist, social activist and seasoned leader with over 25 years of operation and project management experience in the education, social change and youth development sectors, Leonie offers unique market insights and competitive strategies. In addition, she is a former High school teacher and HRD specialist with a proven track record of working with government agencies, civil society organisations, communities and grassroots movements.
How close are you to shaking hands and engaging with your markets?
We’re not growing!
We can’t sell our products!
The closer your market contact points, the easier it is to promote your services or products to them. Established engagement means you can use both formal and informal persuasive tactics.
For market expansion to occur, your strategies must be adapted to broader and / or niche markets.
Bring them Home! An Onsite Team Marketing Workshop
The purpose of this session is to strengthen organisational ability to compete, increasing visibility and accessibility.
Attracting Markets: Practical Planning
Identifying the right content, for the right people, during the different stages of making a buying decision.
In a three hour ideation session with key stakeholders, we define and build the profiles of the ‘personas’ your business targets.
We identify campaigns relevant to these personas, to target them when they are:
- ready to buy (bottom of funnel)
- when they are showing buying intent (middle of funnel) and
- campaigns that attract and engage them (top of funnel).
YES! SIGN UP FOR AN IDEATION SESSION WITH LEONIE!
Workshops occur at your premises and may entail an additional fee to cover cost and time related to transport.
3 Hour workshop within the Johannesburg region: R4 500
Let me know which dates and times you’d like to reserve in the message section of the form below.