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Pro-poor Policy Vulnerable Markets Workshop

Trends, characteristics and challenges embedded in youth and unemployed markets.

The Pro-poor Policy workshop addresses issues faced by employers, skills development providers and marketing teams who must attract youth to development interventions.  Many market failures exist, for example youth complain about inaccessible opportunity, while stakeholders often struggle to reach vulnerable beneficiary markets. With reference to studies, we journey through a synthesis of economics, psychology, marketing and education to construct viable, relevant policy frameworks.

NEETS are people not in employment nor education and training:

Approximately 15 million persons aged 15-64 years were NEET in South Africa in 2016. This figure translates to 40.3% of the number of the 15-64 year olds who are NEET. The number of NEETs fluctuated between 2013 and 2016. The NEETs grew by almost 700 000 persons from about 14.1 million persons in 2013 to 14.8
million persons in 2016. (DHET)

Pro-poor Policy and NEETs

The Pro-poor and NEETs Vulnerable Market workshop, intended for a broad human and economic development community, facilitates discussions around:

The context of ‘vulnerable markets’ and development

…the state of NEETs in a country implies a stagnation or decline in human capital, which is particularly worrying if it affects low-educated youth with little or no work experience. (OECD 2015)

  • Pro-poor policy and increasing participation and effectiveness of interventions (training,  entrepreneur etc)
  • Poverty and production – market outcomes and expectations –
  • Demographics and Data – what do studies tell us?

Factors impacting interventions

Evidence-based social interventions that could counter past and continuing patterns of social and economic exclusion that underlie youth unemployment are, however, sorely needed. (Siyakha Report, 2016)

  • addressing the youth and unemployed
  • reducing beneficiary (e.g. youth) and stakeholder (e.g. business) entry barriers
  • marketing conventions, business practices
  • value chains in Education, Training & Development

Who should attend?

  • Any employers and training providers involved in skills development interventions (learnerships, apprenticeships and internships).
  • Start-ups interested in identifying and addressing vulnerable market needs.
  • Marketing and E&T sales and promotions teams.
  • ETQA and policy professionals
  • Anyone fascinated by market challenges impacting vulnerable people

Reserve your seat here or contact Leonie about a bespoke session for your organisation.

Check out our other Vulnerable Markets Workshop addressing equity challenges!

The Equity Aim. A Misfire, Misfit or Missile?

Leonie Hall is a development economist, social activist and seasoned leader with over 25 years of operation and project management experience in the education, social change and youth development sectors.  A former high school teacher, SETA accredited training provider and HRD specialist with a proven track record of working with government agencies, civil society organisations, communities and grassroots movements, she can provide unique insights for capacitating youth and unemployed markets.



The Equity Policy Aim. A Misfire, Misfit or Missile? Workshop



Comments (1)

  1. Montlamedi

    I would love to be asisted with acreditation for nails.have been in business for 9 years and want to build a legacy and establish youth from rural areas and give them acreditation for skills to survive please assist

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