Market Relevance and Learning Beneficiaries
A marketing strategy shows that you understand how to connect your learning programmes to a relevant market.
It would indicate that an understanding of your training beneficiaries is embedded in your Quality Management System and individual learning programmes.
Sign up for the Accreditation Building Blocks seminar to understand how to shape an overall strategy for Accreditation and Market Development to unpack this further.
Here’s an infographic illustrating how the ‘7 p’s of marketing frame the questions an accredited training organisation should be asking.