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Cover Letter & CV Key Words for Retail Applications

When you are applying for jobs, it’s important to include the correct keywords in your application to highlight why your skills and attributes are relevant to a specific job or industry.

Effective use of these words will make your cover letters and job applications more meaningful to prospective employers.

Two sets of words are listed:

  • General Keywords for Retail
  • Skills Keywords for Retail

Use these lists when job searching or applying for Learnerships in the Wholesale and Retail industry. Remember to use words that are meaningful and relevant to your experience if you have been previously employed.

If you haven’t been employed and want to apply for a learnership, explain why you want to learn about some of these keywords. Use these words to show that you have a real interest in learning about and working in this sector.

Key Words for Retail

Average Inventory

Average Sale Per Customer

Budget Management

Coaching Staff

Contribution Margin

Conversion Rate

Cost of Goods Sold

Customer Analytics

Customer Centered

Customer Lifetime Sales

Customer Profitability

Customer Relations

Customer Retention

Customer Sales by Segment

Customer Satisfaction

Customer Service

Days of Supply

Decreased Customer Complaints

Driving Sales

Expanding Internet Sales

Flair for Visual Merchandising

Forecasting Demand

Generating Online Traffic

Gross Margin Return on Investment

Identifying Growth Opportunities in Buying Decisions

Implementing Training Programs

Incremental Sales

Initiating Successful Promotions

Instituting Sales Incentives

Launched Customer Loyalty Initiative

Leading by Example

Leveraging Social Media to Increase Direct Sales

Loss Control

Loss Prevention

Lowered Store Theft

Markup

Mentoring Staff

Motivating Staff

Multitasking

Negotiating More Favorable Terms with Suppliers

Net Sales

Opened New Store

Oversee Store Operations

Overseeing Conversion to a Super Center

Point of Sale (POS) Systems

Personalized In-Store Experience

Point of Purchase

Problem Solver

Profit and Loss

Raised Customer Service Scores

Recognized as Retail Associate of the Month

Recruiting High Achieving Staff

Reduced Employee Turnover

Reduced Shrink

Reducing Administrative Cost

Reorganized Store Inventory

Retaining Strong Performers

Sales Per Hour

Sales Per Square Foot

Same-Store Sales

Sell Through Percentage

Stock to Sales Ratio

Store Operations

Successfully Expanding Operations

Terminating Underperforming Staff

Time Spent in the Store

Transforming Retail Space

Turnover

Units Per Customer

Wage to Sales Ratio

Won Manager of the Year Award

Skills Required for Retail

Retail is a popular industry, so it’s important to know what the scarce and critical skills are. If you acquire these skills, you will have the competitive advantage over other applicants.

According to Career Advice Monster, some roles will require a very specific set of skills and some positions are more creative than others, for example:

  • Visual Merchandisers will need to have a creative flair with an eye for three-dimensional design and the ability to translate design concepts into tangible displays that will attract potential customers.
  • Buyers and Merchandisers need to be analytical, numerate and commercially astute. They have to match products to markets and meet future trends.
  • Store Managers need to be good all-rounders – sales people, team leaders, target driven, with the ability to juggle a number of different tasks simultaneously.

Many skills that are required for each position will be learnt on the job but you may have already acquired some of them during your career or work placements.

The retail industry recognises a set of four key competencies that anyone serious about carving out a career for themselves in this sector will need:

  • Business Focus
    Personal Effectiveness
    Relationship Management
    Critical Thinking

These competencies include a range of typical skills that employers are looking for in applicants, such as:

  • – excellent communication and interpersonal skills
    – good standard of IT and numeracy
    – effective influencing and negotiation skills
    – strong customer focus
    – ability to work under pressure and to tight deadlines
    – analysing and problem-solving skills
    – commercial awareness
    – flexibility
    – strong time-management skills
    – attention to detail
    – demonstrable leadership and management qualities

Above all else, employers are looking for people who can use their initiative to look for ways of improving the way things are done, are committed to their employer and are passionate about their sector whether it be fashion, food or cars. 

Retail Skills List

Different skills will be relevant to different positions so ensure that you’re referring to skills that are relevant to the position being applied for.

Analytical

Attention to Detail

Backstock Management

Buying

Cash Accountability

Cash Handling

Cash Management

Cash Registers

Cashiering

Check Approval

Check Processing

Close Outs

Communication

Competitive Analysis

Computer

Coupons

Credit

Credit Approval

Credit Cards

Credit Management

Customer Complaints

Customer First Mindset

Customer Focus

Customer Relations

Customer Service

Customer Satisfaction

Demonstrate Products

Design

Discounts

Displays

Flexible Schedule

Flexibility

Friendly

Frequent Shopper Programs

Goal Oriented

Greeting Customers

Interpersonal

Inventory

Inventory Control

Inventory Management

Layout

Leadership

Learn Quickly

Lifting

Listening

Loss Prevention

Maintenance

Management

Marketing

Math

Merchandise Control

Merchandise Presentation

Merchandising

Money Handling

Operations

Organization

Ordering

Order Taking

Payroll

Planning

Point of Sale Systems (POS)

Positive Attitude

Pricing

Price Markdowns

Prioritizing

Problem Solving

Product Knowledge

Product Rotation

Product Sourcing

Purchasing

Receiving

Relationship Building

Replenishing

Restocking

Sales

Sales Goals

Sales Techniques

Scheduling

Shift Scheduling

Shipping

Specials

Stock Checking

Stocking

Stocking Shelves

Team Building

Teamwork

Time Management

Training

Trends

Unpacking

Visual Merchandising

Window Displays

More Retail Skills:

Cashier
Fashion Buyer
Retail Associate
Retail Buyer
Retail Manager
Retail Merchandiser
Retail Sales
Sales Associate

Want to study for a career in Retail?

Wholesale and Retail Qualifications

Wholesale and Retail training contacts

For more keyword lists go here

Power Words for Your Cover Letter, CV and LinkedIn Profile

Cover Letter Template for Learnerships, Apprenticeships and Internships

Write Cover letters for Learnerships

The Job Application Process is a Competition

Internship Cover Letter Sample

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